When it comes to digital marketing, DO NOT put all your eggs in 1 basket! From all the noise online, whether it’s Google Ads, Google Maps, organic, social, Youtube, etc. you want to be as diversified as possible. Not to mention if there’s a big algorithm core update from Google which has been happening quite […]
Category: PPC
Where to spend your budget?
Digital marketing for a restoration business can get very confusing, especially with all the options. You have Google Ads, LSA, Pay Per Lead, Google Business Profile, SEO, social media, etc. If you have limited time, experience and resources then you obviously want to make the best educated decision. We cover this in our recent webinar […]
Webinar Replay “The 2023 No Bulls**t Internet Marketing Plan”
Here’s a replay of our recent webinar “”2023 NO B.S. Internet Marketing Plan for Restoration and Cleaning Contractors”. In this webinar, we walk you through EVERYTHING that you need to be doing to maximize your online exposure and help get you more leads and sales for your Restoration Business. This presentation is based on case […]
Watch Out For This With Your Website Domain
Have you ever received a notice in the mail to renew your website domain? If so throw it in the garbage immediately. The only authorized company that can renew your domain is from where you originally bought it from. Most companies use a domain registrar like GoDaddy. What’s going on, everybody? There’s a chance that […]
Are Google LSA (Local Service Ads) worth it?
What if I told you there’s a way to pay for only qualified leads from Google Ads? It’s true through Google’s LSA or Local Service Ads. The only catch is you have to get verified by Google which includes IICRC Certification, proof of insurance, background check and at least 3 Google reviews. If you do […]
What are Google’s Main Components?
M Google can be very confusing. In these graphics, we break down the 3 main components including Google LSA (Local Service Ads), Google Ads (Search Ads), Google Business Profile/Maps and organic search, and the difference between them. If you want a FREE video analysis of your website and Google Business profile to see where you […]
Head, Heart & Boots Podcast Interview w/ Ben (Ironclad)
Ironclad’s very own Ben Ricciardi was recently a guest on the “Head, Heart & Boots” podcast where they discussed how to maximize your Google Business Profile including tips and tricks, and much more. Check it out https://www.floodlightgrp.com/podcasts/head-heart-boots/episodes/2147830810 If you want a FREE video analysis of your website and Google Business profile to see where you […]
Google Announces Bugs With Business Profiles
If you’ve experienced issues with your Google Business Profile including reviews not showing up, accounts getting suspended, etc. then you are not alone. Google acknowledges there have been bugs. In this video we break down what it means and what you can do. What is up everybody? Welcome to the Restoration Rundown Podcast, the podcast […]
The Top Digital Marketing Channels You Need To Focus On For Your Restoration Business
Are you concerned you are focusing on the wrong channels to generate leads for your restoration business? In this video we give you some key insights on which digital marketing channels to focus on. What are the top three channels that the best restoration companies in the United States are focusing on to get more […]
What you should be posting on social media!
Do you run into “writer’s block” when it comes to coming up with new content to post on social media? If so, think about those FAQ’s you always hear from your customers, those are great topics which also provide value, testimonials, before and after photos of jobs, pics of your team, vehicles, equipment, etc. We’re […]